A slice of Chegg's marketing growth
I've worked to develop brands and figure out how to optimize digital marketing media to boost brand awareness and increase engagement. Every brand starts from somewhere...
Throughout these (college) years:
We grew from our awkward freshman phase
to a more knowledgable (and slightly cooler) senior...
We built out our own photo library so we could have our own unique & stylized imagery. Yup, we directed and shot our own photography.
We ran tests to figure out what works better for us.
We tried out different types of ads to see what would engage users & grab their attention.
We designed creatives to fit with the types of platforms they were being run on to integrate them into the experience.
We optimized our channels to figure out new ways to engage our users repeatedly.
