SCARY STUFF: sleeping through an exam, flunking your paper, not remembering ANYTHING you studied ...
We ran a contest to help students chill out and end those #CollegeNightmares.
Dedicated email to get this contest started
Videos of stress-inducing college scenarios were played on Snapchat's "Discover" feature & Chegg's own channels...
...along with display ads across the web...
Banner ads in case you needed a cure to those #CollegeNightmares...
...which drove traffic to our #CollegeNightmares landing page giveaway, where students could win a chill-out pack with Spotify, a dinosaur onesie & pizza to help them get some stress relief.
After students entered the contest, we directed them to branded content that featured facts conducted by our market research team on student stress, along with content that will help students destress.
Seems like dinosaur onesies are the cure to college stress.
I think we banished a couple #CollegeNightmares...
#CollegeNightmares
A branded content-driven campaign leveraging Snapchat
Chegg worked with Snapchat to run a content-driven campaign that addressed student stress caused by college and how we can come in to provide stress relief.
Campaign was activated via numerous channels. 10-second video ads featuring different stress-induced college scenarios were run on Snapchat's "Discover" platform to reach student-age users on Snapchat. Chegg's own social channels featured the #CollegeNightmares videos and linked to a landing page on how to find stress relief for school related nightmares.
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ROLE:
art direction/lead designer, UI/UX, campaign visuals & creative assets, content creation, marketing & branding strategy