Brand Development
Growing a brand to innovate year after year
How do you connect with the customer? That was the question our team at Chegg asked ourselves everyday.
As a company that provided resources to students, the challenge was to figure out how to reach our audience and stand out in the saturated expanse that is the internet. So: how do we get some attention around here?
ROLE: art direction & lead designer, marketing & branding strategy, ideation, testing strategy, photography, content creation/pixel pushing, user experience, UI/UX