Branded Partnerships Case Study: Chegg x SJSU
A campus mashup experience
Chegg worked with San Jose State University to concept a branded partnership that integrated all aspects of the college experience with a Chegg twist.
ROLE: creative direction/lead designer, concept, research, campaign visuals & creative assets, content creation, marketing & branding strategy
In partnership with Thomas Phan (Senior Visual Designer), Justin Chang (Visual Designer), and Krystal Alvarez (Senior Copywriter)
